Our IPs
We built our own first.
GIFLIF owns and runs two festival IPs: GIFLIF Fest, the Great Indian Film & Literature Festival founded in 2015, and Indiestaan, its live music festival. There have been 14 editions across both, in Gurugram, Bhopal and Raipur.
This is the reason the IP Creation offer is credible. We are not consultants describing how a festival might work — we have funded, filled and run our own, repeatedly, for a decade.
Both IPs, on the ground
GIFLIF Fest
The Great Indian Film & Literature Festival. Ruskin Bond, Javed Akhtar, Gulzar, Rahat Indori, Piyush Mishra, Laxmi Narayan Tripathi. Eight editions across three cities.
The festival →
Indiestaan
Lucky Ali to 8,000 people in Bhopal. Bloodywood, Indian Ocean, Thaikkudam Bridge, Parvaaz, Rabbi Shergill, Papon, Kabir Cafe, Raghu Dixit, Alif.
The festival →
Ten years, as a journey
The whole story — 2015 Gurgaon to today — told as a cinematic scroll.
Take the journey →Signature events
Alongside the two festivals, GIFLIF has built a set of formats of its own — each one a room nobody else was programming, with its own name, its own audience and its own ticket.
Poetry on Cruise
Poetry read on the water. It ran to a third season, with a Bhopal edition in 2017.
Poetry on Rooftop
A rooftop, an audience sitting on the floor, and poets reading at dusk. Ran across two seasons, including Raipur.
Poetry on Wheels
Poetry taken into moving vehicles and out to the audience instead of waiting for one, finishing with a finale in Gurgaon.
Concert in a Cave
A ticketed morning retreat at the Bhimbetka rock shelters with Kavish Seth — the concert performed inside a cave, among paintings thirty thousand years old.
Storybaazi
A live storytelling night built with the author Divya Prakash Dubey, with its own name and identity, outside either festival IP.
These are the same muscle the IP Creation offer sells — concept, identity, curation and production — at the scale of a single night instead of a weekend.
Partner with our festivals
Both IPs take a small number of brand partners each edition. The prospectus for each carries the real audience numbers, what previous partners received, and what is actually available.