Concert · End-to-end with Red FM
Papon Live.
GIFLIF built Papon Live end to end with Red FM, under Red FM's name. The scope covered ticket pricing strategy, paid digital and creative, venue, stage and production, and deployment of GIFLIF's Audience Intelligence platform for targeting, attribution and audience profiling.
On the ground
From the Papon Live production.
What we did
- Ticket pricing strategy
- Paid digital and creative
- Venue, stage and production
- Audience Intelligence deployed — targeting, attribution, audience profile
Why it mattered
Red FM is a media brand with reach, not an events division. The show carried their name; the build was ours — which is exactly how most of our IP work runs: the client owns the property, we are the experience team behind it.
This is also one of the clearest demonstrations of the two halves of GIFLIF working together: the production team built the show, and the audience platform priced the tickets, targeted the buyers and measured what the spend actually returned.
This was IP Creation work
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