Theatre · Raghubir Yadav
Maare Gaye Gulfaam.
GIFLIF produced Maare Gaye Gulfaam — dramatised, designed and directed by Raghubir Yadav, based on a story by Phanishwar Nath Renu — at Ravindra Bhawan, Bhopal on 31 October 2025, powered by SBI. GIFLIF also deployed its Audience Intelligence platform across the ticketed run for targeting and reach-to-tickets attribution.
On the ground
From the Maare Gaye Gulfaam production.
What we did
- Show production
- Audience Intelligence deployed for a ticketed theatre run
Why it mattered
Theatre sells differently from music. The audience is smaller, older, more loyal and far more concentrated — which makes broad targeting expensive and precise targeting unusually effective.
A ticketed run rather than a single night also means the platform has something to learn from: what the first nights teach you can still change how the last ones are sold.
This was Audience Intelligence work
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