Concert · End-to-end with Red FM
Gurdas Maan.
GIFLIF made the commercial case for including Bhopal in Red FM's Gurdas Maan tour, won the city a date, and then delivered the show end to end. Sounds of Punjab ran at Ravindra Bhawan Auditorium, Bhopal on 13 September 2025, presented by Jagran Lakecity University with Red FM, and GIFLIF Fest billed as event partner. The scope covered pricing, paid digital, venue and production — with the Audience Intelligence platform deployed.
On the ground
From the Gurdas Maan production.
What we did
- Made the case for Bhopal as a tour city — and won it
- Full-stack delivery: pricing, digital, venue, production
- Audience Intelligence deployed
Why it mattered
Tours get routed by people looking at a spreadsheet in another city. Bhopal was not on the list. We argued it on — with audience data rather than civic pride — and then had to deliver the show we had just talked our client into.
This is the case we point to most often, because it is not really a production story. It is a market-making one. Knowing that an audience exists somewhere the industry has not looked yet is a different capability from being able to build a stage.
This was IP Creation work
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