New Project Questionnaire

Your details

So we know who's asking, and can reply to the right address.

Your name*

Business / brand name*

Email*

Phone (optional)

What kind of site is this?

The functional core — what the site needs to actually do.

1. In one line, what does this website need to do?* (Not the story — the function. E.g. "let people book tickets," "let fans check live scores," "let buyers and sellers transact.")

Did we miss something? Add it here.

4. Does any of this need to connect to real, changing data (live scores, current stock, real-time pricing, user accounts) — or is content mostly static?

5. Do you have an existing system this needs to plug into (a POS, a stats feed, a payment processor, a booking engine, a CRM)?

Where should it feel like an "experience"?

Motion, depth, story-driven scroll — applied where it earns its keep, not necessarily everywhere.

6. Which parts of the site, if any, should feel immersive/cinematic rather than purely functional?

Homepage hero / first impression "Our story" / journey / about/history section A specific product, feature, or team/player showcase A milestone or award reveal A landing page for one specific campaign or launch The entire site, top to bottom None — I want this fast and purely functional throughout Other

7. Which parts must stay fast, simple, and utilitarian no matter what?

Search / listings / product grid Checkout / payment Live data (scores, prices, availability, stock) Account / dashboard / login area Forms Other

8. For any parts you marked as "experience": is there a real story or moment worth building around, or more about a strong visual first impression?

Audience & goals

9. Who is the primary visitor, and how will they find this site?

10. What's the single most important action you want a visitor to take?

11. Will most visitors be on mobile, desktop, or a mix?

12. Is there a deadline this needs to be live by, tied to a real external event?

13. Has anything like this been attempted before that this should improve on, replace, or intentionally not repeat?

Content, data & story

14. For the functional core: what real content/data already exists, and what needs to be created?

15. For any "experience" zones: roughly how many distinct chapters/moments does that story have?

16. Your journey, in your own words* — the founding story, the milestones, what makes it worth telling. (This is the single most important answer here — it's what actually shapes the site.)

17. Do you have real assets already (photos, video, logos, product images), or does this need original visuals created?

18. Is there any information that must NOT appear publicly (financials, unannounced plans, NDA/licensing restrictions)?

19. Copy tone: formal, casual, bold/high-energy, minimal — or an example you like?

20. Any specific text that must appear verbatim (tagline, disclaimer, sponsor-mandated copy, exact CTA wording)?

Visual direction & brand assets

21. Do you have a logo file in vector or high-res transparent PNG?

22. Brand colors (hex codes if known) and fonts. Any official brand/uniform guidelines (crest usage, sponsor placement)?

23. Reference sites/apps you like the feel of — and ones you specifically dislike, and why.

24. Any visual motif that should recur (a shape, texture, animation style, mascot, pattern)?

25. Real photos/video vs. illustrated/generated visuals vs. a mix — and do you have usage rights to everything?

Documents & references

Optional, but useful — brand guidelines, a written brief, reference decks, existing photos or copy. PDF, Word, PowerPoint, Excel, or images.

Attach files

↑ Click to choose files, or drag them here PDF · DOC · PPT · XLS · PNG · JPG — up to 8MB each, 5 files max

Motion & interactivity

For any "experience" zones picked earlier.

26. When you picture the experiential parts of this site, what do you mean?

Simple, clean, fast-loading — subtle fade/slide-in as you scroll Parallax depth — background/foreground move at different speeds Rich pseudo-3D/perspective — like a camera moving through a scene True 3D/rotatable objects — most immersive, heaviest to load Not sure — happy to be shown examples Other

27. Any sound, music, or narration involved, or silent/visual-only?

28. Is there a hard performance requirement (fast load on weak mobile data, must work on old devices)?

Site structure & pages

29. List every page/section you know you need, and note whether each is "functional" or "experience".

30. Single-scrolling-page, multi-page, or a hybrid?

Single-scrolling-page Multi-page Hybrid (experiential homepage linking to functional sub-pages) Not sure Other

31. Do you need this in more than one language?

32. Any accessibility requirements (screen reader support, captions, outdoor/stadium-viewing contrast, etc.)?

Technical & hosting

33. Do you already own a domain name? If yes, what is it, and who manages it?

34. Do you have existing hosting, or should we recommend one?

35. If the site needs real/live data: what's the source of truth, and who owns access to it?

36. Any existing analytics/tracking (Google Analytics, Meta Pixel) that should be wired in?

37. Who will maintain/update this site after launch — you, your team, or us ongoing?

Approvals & process

38. How do you want to review work-in-progress?

39. How many rounds of revisions do you expect to need, realistically?

40. Who besides you needs to sign off before this goes live?

Budget & scope

41. Is there a budget range already set, or should scope define the number first?

42. One-time build, or ongoing additions expected?

43. Anything explicitly out of scope — things you've seen elsewhere that you do NOT want here?

Let's scope your website.